Job Description
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Job Title:  Shopper Market Assistant Manager
Posting Start Date:  15/10/2025
Req ID:  1290

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

Responsible for inspecting the ongoing TMKT department programs at the selling points and updating market information for MSC product categories and competitors

Job Responsibilities

  • Responsible for controlling promotional programs, display programs implemented at the company's selling points to ensure that the programs are executed correctly in the market.
  • Update market information of Masan and direct competitors including: purchasing-selling situation, support programs (promotions, displays, activities, product trials...), information on launching/re-launching new products
  • Suggest or propose improvements to Trade Cate support programs that are suitable for the market situation (if any), to ensure the highest effectiveness of the program.
  • Work with and monitor Sales Support to address issues (if any) in the SS-managed area, including: display quality, allocation and implementation of promotions, Out of Stock (OOS), and natural displays.
  • Support Brand in implementing display programs and building brand image at sales channels
  • Support Trade Cate in organizing product launch events, customer conferences

Job Responsibilities - Continued

Skills

  • MS Office
  • Business English

Functional Competencies

  • Analysis & Forecasting
  • Budget Management
  • Inspiring and Motivating Others
  • Market, Consumer & Category Understanding
  • Negotiation & Persuasion
  • Sales & product/solution consulting
  • Tech-savvy

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Business Administration or Marketing

Certifications

    Conditions of Employment

      Physical Requirements

        Relevant Industries

          Interview Questions
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