Job Description
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Job Title:  Senior Brand Manager
Posting Start Date:  07/02/2025
Req ID:  899

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The Senior Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.

Job Responsibilities

Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.

Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy and goals.

Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.

Adjust marketing strategies and plans to suit changes in the market and competitive situation.

Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.

Lead, coach, evaluate and develop Brand assistants.

Develop detailed plans for each marketing program/event.

Skills

  • Business English
  • MS Office
  • Marketing Analytics

Functional Competencies

  • Brand Positioning & Equity
  • Brand communication
  • Marketing & Brand Management
  • Adaptability/Flexibility
  • Negotiation & Persuasion

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • BUSINESS ACUMEN
  • LEARNING AGILITY
  • DEALING WITH AMBIGUITY
  • VISION & STRATEGY
  • TALENT CATALYST
  • LEADING THE CHANGE
  • INTEGRITY & TRUST
  • STAKEHOLDER MANAGEMENT
  • COLLABORATION
  • PLANNING
  • PROBLEM SOLVING
  • RESULT DRIVEN

Education

  • Bachelors in Marketing or Other relevant fields

Conditions of Employment

  • Ability to travel on business trips

Relevant Industries

  • FMCG
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