Job Description
Apply now
Job Title:  Creative Manager
Posting Start Date:  23/09/2025
Req ID:  1316

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The Creative Manager is responsible for developing concepts, generating creative ideas, writing TVC scripts, creative & advertising contents for marketing campaigns. This positions also manage and supervise TVC projects from the idea stage through production and post-production phases, ensuring that the quality of the campaigns and TVCs aligns with the assignments and guidance of the Creative Director and meets the marketing and communication goals set by the Marketing Department.

Job Responsibilities

  • Develop concepts and creative ideas for each marketing communication campaign as required.
  • Create and write advertising film scripts for TVC projects, including scripting, editing, filming, and producing sales brief videos, viral clips, and various other advertising content.
  • Participate in TVC filming, supporting and collaborating with the Marketing team to manage and supervise the quality and progress of TVC production from the production stage, through post-production (color grading, voice recording, offline editing, final mixing, online processing), until the final TVC master is completed
  • Collaborate with the Marketing and Consumer Market Insight (CMI) teams to conduct focus group discussions (FGD tests), surveys, and collect feedback from consumers

Skills

  • Business English
  • MS Office

Functional Competencies

  • Brand Positioning & Equity
  • Brand communication
  • Consumer Centricity
  • Project Management
  • Digital and Social Media Proficiency

Masan's Core Competencies

  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

Bachelors in Marketing or Business Administration

Certifications

Conditions of Employment

Ability to travel on business trips

Physical Requirements

Relevant Industries

FMCG
Manufacturing
Commerce
Apply now