Job Summary

The Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.

Job Responsibilities

• Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.
• Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy and goals.
• Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.
• Adjust marketing strategies and plans to suit changes in the market and competitive situation.
• Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
• Lead, coach, evaluate and develop Brand assistants.
• Develop detailed plans for each marketing program/event.

Skills

Functional Competencies

Masan's Core Competencies

Masan's Leadership Competencies

• Business acumen
• Learning agility
• Dealing with ambiguity
• Vision & strategy
• Talent catalyst
• Leading the change
• Integrity & trust
• Stakeholder management
• Collaboration
• Planning
• Problem solving
• Result driven

Education

Conditions of Employment

Relevant Industries