Job Description
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Job Title:  Assistant Brand Manager Cafe
Posting Start Date:  03/03/2025
Req ID:  939

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

We are looking for An Assistant Brand Manager who will support Line Manager in building and developing the brand to best satisfy consumer un meet needs and bring financial effectiveness to the company in terms of revenue and profit.

Job Responsibilities

  • Develop and implement the marketing plan of our brands to achieve the set sales and market share targets, which include consumer and market research, product and brand concept definition, product development and packaging design supervision, pricing, new product launches, monitoring advertising campaigns, and sales monitoring.
  • Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy, and goals.
  • Identify advertising goals, propose appropriate media and communications, and allocate resources for effective, economical, and suitable advertising campaigns to target consumers.
  • Adjust marketing strategies and plans to suit changes in the market and competitive situation.
  • Liaise with related departments (R&D, Finance, Sales, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
  • Requirements: At least 2 years experience in similar roles in FMCG corporations.
  • Extensive insights into consumers and market in Vietnam are a must.

Skills

  • MS Office
  • Negotiation & Influencing
  • Presentation & Communication
  • Business English

Functional Competencies

  • Adaptability/Flexibility

Masan's Core Competencies

    Masan's Leadership Competencies

    Education

    • Bachelors in Marketing or Business Administration

    Certifications

      Conditions of Employment

      • Ability to travel on business trips

      Physical Requirements

        Relevant Industries

        • Commerce

        Interview Questions
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