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About Us

Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.

Masan Consumer Holdings is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Lovemi, Komi, Cao Boi, Ponnie, Vinacafé, Wake-Up, Compact, Vinh Hao, Quang Hanh, Vivant, Faith and Su Tu Trang.

Each day, there are more than 100 million Vietnamese people using Masan Consumer’s branded products and services. All Masan Consumer employees are committed to working hard to improve the material and spiritual lives of Vietnamese consumers.

Our Vision

Our Vision

To be Vietnam’s pride by uplifting the material and spiritual lives of Vietnamese consumers

Our Mission

Our Mission

To provide quality products and services for Vietnam’s population of nearly 100 million people, enabling them to get more value for money on their daily basic needs

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Our Brands

On the Vietnamese market, we own a number of prominent brands, and some of number of these brands have expanded internationally. With more than 250 SKUs, Masan Consumer are dedicated to offering an unparalleled customer experience and helping satisfy your needs. The company has built a strong portfolio of popular brands across various categories: Convenient foods, Seasoning, Coffee & Nutritions, Home Care & Personal Care, Beverage, Processed meat and Beer.

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Our People

At Masan Consumer Holdings, people are the biggest resource and the most crucial factor for the company’s success. Accordingly, Masan Consumer Holdings’s Board of Directors are all proficient people, graduated from many prestigious universities in Vietnam with professional experience through leading various preeminent domestic and international companies.

Masan Consumer Holdings expects the talented leaders along with all of our passionate, dedicated employees with high expertise will bring steady advances along the journey of becoming the leading FMCG company in Vietnam and bringing Vietnam consumer products to the world. We prides itself on five core values that underpin our operations, decisions, and company ethos. These values shape the way we approach our business and interact with all stakeholders. Our ideal employee embodies six intrinsic characteristics of Masaners. Additionally, we operate under seven guiding principles that shape our actions and corporate culture.

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5 core values

  • Leadership qualities
  • Ownership spirit
  • Integrity
  • Winning spirit
  • Trust each other
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6 characteristics

  • Intelligence & problem-solving ability
  • Leadership ability & Highest aspiration
  • Integrity & Transparency
  • Responsibility & Results Oriented
  • Excellent expertise & lifelong learning
  • Together & For the Consumers

7 principles

  • We respect individual
  • Company interests & personal interests are inseparable
  • We put our efforts strategically into value creation
  • Breakthrough is the foundation of success
  • The battle is outside, the battlefield is outside
  • We must always learn in striving to be the best
  • We believe in one word “Together”