Job Description
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Job Title:  Trade Marketing Manager
Posting Start Date:  12/06/2025
Req ID:  1131

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The Trade Marketing Manager (TMD) is tasked with developing and executing the business/promotional strategy of each product category according to the objectives of each distribution channel. They are responsible for planning to achieve sales targets for each product category, ensuring product visibility in stores across each distribution channel, identifying market opportunities, and planning to convert these market opportunities into sales. They efficiently manage the operational budget, ensuring the achievement of sales targets, profitability, and market share for both the product category and the company.

Job Responsibilities

  • Develop and implement promotional programs for the industry, distribution channels, and target customers according to the marketing manager's strategy within the allocated budget.
  • Minimize channel conflict through support policies and allocation of promotions for sellers/buyers.
  • Evaluate support programs to provide information and propose enhancements to investment efficiency for management levels.
  • Regulate goods by region/channel, combined with periodic inventory tracking at Distributors, markets, and resolving inventory at the company to ensure the inventory policies prescribed for each product category and distribution contract.
  • Analyze market information, competitors, and industry data reports (internal, external) to propose action plans (Sales, Marketing, Trade Marketing) for each region/area.
  • Prepare conferences, sales pitches, sales support tools for new product launches
  • Visit the market to inspect, evaluate support programs, projects, and competitor information

Job Responsibilities - Continued

Skills

  • MS Office
  • Business English

Functional Competencies

  • Analysis & Forecasting
  • Budget Management
  • Inspiring and Motivating Others
  • Market, Consumer & Category Understanding
  • Negotiation & Persuasion
  • Sales & product/solution consulting
  • Tech-savvy

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Business Administration or Marketing

Certifications

    Conditions of Employment

      Physical Requirements

        Relevant Industries

          Interview Questions
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