Job Description
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Job Title:  PR Manager
Posting Start Date:  04/11/2025
Req ID:  1382

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The PR Manager is responsible for developing and executing comprehensive public relations strategies that strengthen the company’s corporate reputation and brand image. This role manages all external and internal communications activities, builds strong media relationships, and drives impactful storytelling that supports business growth and brand trust.

Job Responsibilities

  1. Public Relations (PR)
    - Develop and implement corporate and brand PR strategies to enhance brand reputation.
    - Manage media relations, including press releases, interviews, and crisis communication.
    - Oversee content creation for corporate communication channels (website, social media, internal newsletters, etc.).
    - Collaborate with HR to strengthen internal communication, ensuring consistent messaging across the company.
    - Monitor and analyze media coverage and industry trends.
    2. Event Activation 
    - Plan and execute brand activation events, corporate events, CSR programs, and export-related events.
    - Coordinate with internal teams and external partners to ensure seamless event execution.
    - Develop creative event concepts that align with brand positioning and corporate values.
    - Manage event budgets, logistics, and post-event evaluations.
    - Ensure brand visibility and engagement through innovative event strategies.

Qualifications:

  • Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
  • At least 5–7 years of experience in PR, corporate communications, or brand management.
  • Strong written and verbal communication skills in both English and Vietnamese.
  • Excellent project management, problem-solving, and stakeholder management abilities.
  • Creative mindset with strategic thinking and attention to detail.

Job Responsibilities - Continued

Skills

  • Business English
  • MS Office
  • Negotiation & Influencing
  • Presentation & Communication

Functional Competencies

  • Public Relations & Media Management
  • Event Activation & Corporate Affairs
  • Crisis & Reputation Management
  • Strategic Communication Planning

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Communication or Other relevant fields

Certifications

    Conditions of Employment

      Physical Requirements

        Relevant Industries

        • FMCG

        Interview Questions
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