Job Description
Apply now
Job Title:  Marketing Director
Posting Start Date:  16/10/2025
Req ID:  1332

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

Brand Senior Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand

Job Responsibilities

- Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives. 
- Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
- Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
- Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
- People development: mentor and coach to develop team members.

Job Responsibilities - Continued

Skills

  • Software Proficiency: Adobe Photoshop, Illustrator, Storyboard Pro, Toonboom or others similar software

Functional Competencies

    Masan's Core Competencies

      Masan's Leadership Competencies

      Education

      • Masters trong Marketing

      Certifications

        Conditions of Employment

          Physical Requirements

            Relevant Industries

            • FMCG

            Interview Questions
              Apply now