Job Description
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Job Title:  Consumer Recruiter
Posting Start Date:  15/10/2025
Req ID:  1317

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The Consumer Recruiter will support the CIC team by identifying, engaging, and recruiting qualified Consumers-in-Love (CiL) for various product research and development projects. This role involves managing recruitment campaigns, coordinating with internal teams, and building a robust consumer database to ensure effective collaboration and feedback.

Job Responsibilities

Recruiting Consumers-in-Love (CiL):

  • Identify and recruit qualified consumers matching the target audience profiles for projects.
  • Build a database of potential CiL for future projects.

Testing Session Support:

  • Assist the CIC (Consumer Innovation Center) team during in-field testing sessions in stores and other locations.
  • Help coordinate logistics for testing events.
  • Ensure smooth execution of concept, product, and packaging tests.

Information Collection:

  • Gather consumer feedback during testing sessions.
  • Record and organize data accurately for Category Managers to analyze.

Collaboration:
Maintain clear and open communication with the CIC team to align on recruitment goals and testing requirements.

Skills

  • Business English
  • MS Office

Functional Competencies

  • Project Management
  • Information Analysis and Processing
  • Contact, interview and get information from consumers

Masan's Core Competencies

  • Consumer Centricity
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

Associates Degree
Bachelors

Certifications

Conditions of Employment

Ability to travel on business trips

Physical Requirements

Relevant Industries

FMCG
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