Job Description
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Job Title:  Consumer Market Insights Supervisor
Posting Start Date:  05/02/2026
Req ID:  1435

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The CMI Supervisor is responsible for: Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment

Job Responsibilities

  • Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
  • Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
  • Monitor brand equity & build up insights for brand communication
  • Define unmet needs and explore consumer insights through both quantitative and qualitative research.
  • Describe products features & effectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total offer to satisfy consumer's needs 

Job Responsibilities - Continued

Skills

  • Business English
  • Presentation & Communication
  • MS Office
  • Data Analytics
  • Advanced Research skills (Qualitative research)

Functional Competencies

  • Innovation

Masan's Core Competencies

  • Consumer Centricity
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Marketing or Business Administration

Certifications

    Conditions of Employment

    • Ability to travel on business trips

    Physical Requirements

      Relevant Industries

      • FMCG

      Interview Questions
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