Job Description
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Job Title:  Consumer Market Insights Manager
Posting Start Date:  14/04/2026
Req ID:  1479

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

The CMI Manager is responsible for: Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment

Job Responsibilities

  • Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
  • Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
  • Monitor brand equity & build up insights for brand communication
  • Define unmet needs and explore consumer insights through both quantitative and qualitative research.
  • Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs
  • Coach team and develop team members. 

Job Responsibilities - Continued

Skills

  • Advanced Research skills (Qualitative research)
  • Data Analytics
  • MS Office
  • Marketing Knowledge
  • Presentation & Communication
  • Stakeholders Management (i)

Functional Competencies

  • Adaptability/Flexibility
  • Innovation
  • Business Acumen
  • Problem Solving

Masan's Core Competencies

    Masan's Leadership Competencies

    Education

    • Bachelors in Marketing or Business Administration

    Certifications

      Conditions of Employment

      • Ability to travel on business trips

      Physical Requirements

        Relevant Industries

        • FMCG

        Interview Questions
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