Job Description
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Job Title:  Assistant Brand Manager
Posting Start Date:  04/06/2025
Req ID:  1086

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

We are looking for An Assistant Brand Manager who will support Line Manager in building and developing the brand to best satisfy consumer un meet needs and bring financial effectiveness to the company in terms of revenue and profit. Integrate Artificial Intelligence (AI) and Digital Marketing platforms to optimize marketing strategies, personalize customer experiences, drive sales growth, and enhance communication campaign effectiveness for FMCG brands.

Job Responsibilities

  • Develop and execute digital marketing campaigns integrated with AI technologies, especially across platforms such as Facebook Ads, Google Ads, TikTok, Zalo, and others.
  • Analyze consumer behavior data from online channels to generate insights and personalize content and the customer journey.

  • Identify advertising objectives, analyze and recommend suitable media channels, and allocate resources efficiently for advertising campaigns that are cost-effective and tailored to the target audience.

    **Collaborate with AI tools such as:
    + AI content generation tools (ChatGPT, Jasper AI, Copy.ai, etc.)
    + AI image/video tools (RunwayML, Midjourney, D-ID, etc.)
    Optimize advertising performance in real-time through AI/ML algorithms and automated A/B testing.

  • Propose innovative initiatives for applying AI in marketing, such as voice AI, customer service chatbots, AI influencers, and more.
  • Liaise with related departments (R&D, Finance, Sales, Trade MKT, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
  • Requirements: At least 2 years experience in similar roles in FMCG corporations.
  • Extensive insights into consumers and market in Vietnam are a must.

Job Responsibilities - Continued

Skills

  • MS Office
  • Negotiation & Influencing
  • Presentation & Communication
  • Business English

Functional Competencies

  • Adaptability/Flexibility

Masan's Core Competencies

    Masan's Leadership Competencies

    Education

    • Bachelors in Marketing or Business Administration

    Certifications

      Conditions of Employment

      • Ability to travel on business trips

      Physical Requirements

        Relevant Industries

        • Commerce

        Interview Questions
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