Job Description
Job Title:  AI Production Manager
Posting Start Date:  07/07/2025
Req ID:  1175

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

A creative AI specialist to produce videos and visuals using cutting-edge AI tools, collaborate with marketing teams, and lead internal training on AI-driven content creation.

Job Responsibilities

1. AI-Driven Video Production

 • Create trend-setting visual storytelling that builds a strong emotional connection with the audience.

 • Leverage AI tools to speed up video creation, enhance production quality, and explore innovative formats.

- Produce engaging videos and TVCs introducing, promoting, and demonstrating the use of our products.

- Create trend-setting visual storytelling that builds a strong emotional connection with the audience.

- Leverage AI tools to speed up video creation, enhance production quality, and explore innovative formats.

2. Visual Design & Campaign Assets

- Design key visuals, product backgrounds, and image assets for advertising campaigns and brand promotions.

- Collaborate with creative and marketing teams to develop compelling visual concepts aligned with brand guidelines and campaign goals.

- Customize image outputs to suit various platforms and media (social, print, digital banners, etc.).

3. Creative Ideation & Cross-Team Collaboration

- Work closely with the marketing and creative teams to brainstorm and propose fresh content ideas for videos, TVCs, and visual storytelling.

- Translate brand and campaign messages into strong visual narratives that resonate with the target audience.

- Ensure all creative output is aligned with the company’s objectives and the vision of the Board of Directors and brand partners.

Job Responsibilities - Continued

4. AI Training & Knowledge Sharing

- Stay updated with the latest AI tools for creative production, including video generation, image generation, style transfer, and prompt engineering.

- Provide internal training sessions and documentation on how to use AI tools effectively for visual and video content creation.

- Act as an internal ambassador for AI-driven creativity and innovation.

QUALIFICATIONS

 • Proven experience in creative production (video editing, motion graphics, or design) and familiarity with AI tools such as Runway, Midjourney, Sora, D-ID, Pika, Adobe Firefly, etc.

 • Strong portfolio showcasing both traditional and AI-assisted creative works (videos, key visuals, campaign content).

 • Experience working in cross-functional teams and with brand or marketing managers.

 • Understanding of trends in design, digital content, and AI capabilities in media production.

Nice to Have

 • Background in advertising, digital media, or creative agency work.

 • Basic scripting or prompt engineering experience for generative AI tools.

 • Knowledge of product branding and user-centered design principles.

Skills

  • Time Management
  • Business English
  • Presentation & Communication
  • MS Office

Functional Competencies

  • Attention to Detail and Accuracy
  • Collaboration
  • Efficiency

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Marketing or Graphic Design

Certifications

    Conditions of Employment

      Physical Requirements

        Relevant Industries

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