Job Description
Job Title:  AI Production Executive
Posting Start Date:  17/06/2026
Req ID:  1680

About Us

Masan Consumer is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up, Wake-up 247, Compact, Lemona, Vĩnh Hảo, Vivant, Quang Hanh, Sư Tử Trắng và Red Ruby. With acquisition of NETCO, Masan Consumer extends in the home and personal care space, offering such products as Joins and Super Net washing powder, Chante’ and Sopa liquid detergent, Homey dishwashing liquid and La'Petal body wash.

Job Summary

This role is responsible for managing project intake, coordinating production workflows, conducting quality control reviews, maintaining AI tool administration, and ensuring accurate reporting and documentation. The coordinator will work closely with brand teams, production teams, and internal stakeholders to ensure projects are delivered on time, meet quality standards, and align with operational requirements. The role also supports internal AI training material management and production logistics, contributing to the continuous improvement of processes and operational efficiency.

Job Responsibilities

1. Scope Management & Request Intake

- Receive project scopes from brand teams and verify that all required information is complete before handing off to the production team.

- Maintain a tracking sheet to monitor all requests, including brand, deadline, status, and deliverables.

- Send deadline reminders and follow up with brand teams when additional information is needed.

2. Production workflow coordination

- Monitor the progress of each project and proactively flag any risks that may impact delivery timelines.

3. Review & QC output

- Perform QC checks on videos and iTVC outputs using a predefined checklist before submitting them for manager approval (e.g., format, naming conventions, adherence to brief).

- Manage file storage and version control, including file naming standards and folder structure organization.

4. Manage tool & license

- Track all AI tools in use, including license expiration dates and user access permissions.

- Prepare purchase requests (PRs) for new AI tools when required.

- Support onboarding of new team members into the AI tool ecosystem and workflow.

5. Reporting & documentation

- Prepare monthly reports detailing team members' activities and time allocation to help measure and improve operational efficiency.

Job Responsibilities - Continued

6. Internal AI Agent Training Materials Management

- Collect, organize, and standardize training materials for internal AI agents.

- Categorize and prepare files by brand before uploading them into the system.

- Track collection progress against checklists to ensure all required data is available according to the AI Production Manager’s requirements.

- Collaborate with brand teams to gather materials such as brand guidelines, tone of voice documents, visual references, sample scripts, historical footage, and other relevant assets.

7. Shooting & production support

- Coordinate logistics for live-action shoots when required, including studio or location booking, talent coordination, props sourcing, and equipment arrangements.

Skills

  • Time Management
  • Business English
  • Presentation & Communication
  • MS Office

Functional Competencies

  • Attention to Detail and Accuracy
  • Collaboration
  • Efficiency
  • Project Management

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Marketing or Graphic Design

Certifications

    Conditions of Employment

      Physical Requirements

        Relevant Industries

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